4 Best Ways To Monetize

PLR Articles

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Let's suppose you have a set of PLR articles and you're looking for something fresh and new

to do with them . You know by this point that most everyone else is going to use the content

in the simplest way possible ( such as putting the content on their blogs ) .

Which makes you wonder : what can you do with these articles to make them unique ?

Module 1 : Turning PLR Articles Into Valuable Tools

Here's one answer : turn your PLR articles into valuable tools .

Here are examples of the types of tools I'm referring to :

•

Worksheets .

Checklists .

Cheat sheets

Planners .

Calendars .

Templates .

Swipes .

Infographics .

And similar tools that are relevant to your niche .

The point is to give your prospects and customers items they can use to act on the

information they've learned ( or about to learn ) .

For example , if you're teaching people how to write a sales letter , then you might offer them

a sales letter template to make it quicker and easier for them to create effective sales copy .

Another example : if you're teaching people how to lose weight through healthy eating , then

you might offer a set of meal plans to make it easier for them to figure out what to eat .

One more example : if you're teaching people how to brainstorm and pick a niche , then you

might offer a swipe file of niche ideas as a starting point for your readers to begin their

brainstorming .

Now that you have an idea of how it all works , let's get into the step - by - step instructions of

using this strategy in your own business . Read on ...

Tutorial

Here are the three steps you need to take to turn your PLR articles into useful tools :

Step 1 : Explore Your Options . Step 2 : Evaluate PLR Articles . Step 3 : Edit Your Chosen Articles .

Let's look at each of these steps in more detail .

Step 1 : Explore Your Options

The first thing you need to determine is what sorts of tools your prospects may be interested in . As you explore your options , you'll need to ask yourself these questions :

What does the market research reveal ?

In other words , what sorts of tools are your prospects already interested in ? What sorts of tools are they purchasing elsewhere ? Here's how you can find out what your market wants :

• See what they're already buying . Check your competitors ' sites , as well as

marketplaces such as ClickBank.com and JVZoo.com . Look for tools that are bestsellers , as well as multiple vendors selling similar tools . ( Plenty of competition is a sign that a particular product is in high demand . )

. Find out what your market is talking about . Read product reviews from

customers . See what your prospects are discussing on blogs , forums and social media . In other words , spend some time " eavesdropping , " as that will give you an idea of what your market wants .

For example , if you read a review about a diet guide and several reviewers say they wish the guide included meal plans , that's a clue about what your market wants .

• Ask your market what they want . This is where you directly survey your

market to find out what sorts of tools they want . Keep in mind that what

people say they want can be different than their behavior ( i.e. , what they actually buy and consume ) , so don't use this method in isolation . Be sure to ask open - ended questions , as this will open you up to possibilities you may have never even thought of .

Once you've figured out what sorts of tools appeal to your market , then here's the next question to ask yourself ...

What tools would be a good fit with my sales funnel ? Here you need to zoom out and look at the big picture . Namely : 1. How will these tools fit into your overall sales funnel ? For example , are you going to

offer the tool as a free lead magnet to draw prospects into your sales funnel ? Will your tool be a low - cost tripwire product that you use to turn new subscribers into cash - paying customers ?

Point is , you need to determine how your tool will fit into your sales funnel before you create it . That's because its place in the sales funnel will determine the price you charge for the tool ( if any ) , as well as what sort of offer you'll embed into the tool . Which brings us to the next point .

2. What will you sell on the backend of your tools ? Namely , what offer will you embed

directly into the tool ? For example , if you're selling a sales letter template , you might promote a copywriting course on the backend .

Be sure you figure out the above issues first . Once you've done that and you know what sort of tool you want to create and what you'd like to promote on the backend , then move onto the next step .

Step 2 : Evaluate PLR Articles Now what you know what sort of tool you'd like to create , your next step is to evaluate your existing private label rights articles to determine which ones are a good fit for this product . If you don't have any existing articles , then you'll need to evaluate PLR articles from vendors to see which ones will best suit your needs .

In all cases , here's what you're looking for :

• Well - written PLR . You want to be sure the content reads well , as that means

you'll spend less time tweaking it to make it more coherent .

• Factually accurate PLR . If you see even one factual error in the content , then

all of it becomes suspect . Stick with the PLR content that is well - researched and accurate .

PLR articles from a reputable source . Even if content is well - written and factually accurate , you need to be 100 % sure that you're buying from a respected vendor . That's because a shady vendor may be trying to pass off someone else's content as their own ( meaning they may not even have the rights to sell the PLR to you ) . As such , be sure to research the vendor thoroughly to be sure you're dealing with someone who's honest and reputable .

Beyond that , the content you're seeking is going to depend on the type of tool you intend to create .

For example , if you're looking to create a checklist , then select articles with plenty of steps and sub - steps . You can then pull out all these steps to create your checklist .

We'll cover this in more detail in the next step . Read on ...

Step 3 : Edit Your Chosen Articles

The first thing you need to keep in mind is that you don't need to directly convert one article into one tool . In many cases , you may find that your tool is more useful and comprehensive if you create it using multiple articles . So , with that in mind , here's how to edit your PLR articles to create your tools ... Checklists . You can easily convert step - by - step ( how to ) articles into checklists by pulling the main how - to steps out of the content . If needed , rewrite them to be succinct .

NOTE : You can put a short blank line ( e.g. , ) at end of point so that users can check off the item after they've completed it . Alternatively , you can phrase the item in the form of a question . E.G. , " Did you do your market research on Amazon ? "

Cheat sheets . These tend to have a lot of steps and tips , but very little in - depth

information . As such , you can compile cheat sheets by using both step - by - step articles and

tips articles . Keep each point succinct , and list as many steps , tips and ideas as you can fit

on one page .

Worksheets . Here you need to create something that will help people act on the

information they've been learning . As such , you can use a step - by - step article to create the

basis for your worksheet .

For example , let's suppose you want to create a worksheet to help online marketers create a

sales letter . In this case , you'd use one or more step - by - step articles on the topic of creating

a sales letter . You'd then ask questions or request that users record information on the

worksheet

For example , let's suppose that one step is to create a benefit - driven headline . " You'd pull

this step out of the article , and then ask your worksheet users to do the following :

List the benefits of your product .

Rank these benefits in order of importance to your prospects .

Brainstorm headlines that showcase the top two or three benefits .

•

In the section where you ask users to brainstorm , you can provide a set of a dozen or so

templates or swipes to inspire them .

Next ...

Planners . Here you can take one or more step - by - step articles , and then assign a timeline

to the steps .

For example , let's suppose you have an article on the topic of setting up a blog . The steps

might include :

•

Choosing a niche .

Getting a domain .

Securing hosting .

Installing a WordPress blog .

Creating content for the blog ( ongoing ) .

Promoting the blog ( ongoing , multiple traffic - generation steps ) .

You can then assign timelines to each of these steps . For example , on the first day your may instruct users to choose a niche . On Day 2 , you'll have them get a domain , secure hosting , and install the blog . And then you continue on by giving users a specific timeline of when to complete specific steps . Swipes . In order to create swipes , look for articles with a lot of ideas or examples ( e.g. , look for " top ten " list articles ) .

For example , if you have an article about how to create compelling book titles , and the article lists a dozen examples , you can use this list to start your swipe file . Ideally , you'll use multiple articles so that you have dozens of swipes to share .

Templates . In this case , you'll look for the same types of articles as you do for swipe files : that is , articles with a lot of examples . The difference is that you create a fill - in - the - blank template out of the example .

For example , let's suppose you're creating headline templates . And let's suppose you have an article with examples , such as this headline : " How to Lose Weight the Quick and Easy way . " You can turn this into a template like this : " How to Get Some Benefit ] The Quick and Easy Way . "

In all cases , you'll want to include graphics and icons to make the tool look more professional and visually appealing . For cheat sheets , keep your graphics limited to small icons ( as regular graphics take up too much space ) . For all other tools , you can use relevant illustrations , charts , tables , photos and other graphics to add value and appeal to the tool .

So as you can see , you convert different types of PLR articles into useful tools for your prospects and customers . But you're not quite done yet . Read on ... Tips Now that you know how to turn articles into tools , it's time to kick this strategy up a notch to optimize your results . Check out these tips ...

Present Professional Tools

Yep , your users are going to judge your tools based on appearance . That's why you want to make sure your tool looks professional and polished . If you don't have the skills needed to create a professional layout and design , then hire a pro to make your tools look good . You

can post a project on a site like upwork.com , or search for a reliable freelancer on a site like fiverr.com

Offer Actionable Content Remember , your tools are designed to help people take action . As such , that means you should be creating a tool that naturally puts people one step closer to their goal .

For example , a debt - management worksheet will help users get clear about where their money goes , and it will help them plan how to pay off their debt . These items are the first steps in one taking control of their finances .

Include a Call to Action

At a minimum , your tool should include a link and call to action at the bottom ( such as in the footer ) . In some cases , you may even be able to embed your offer directly into the tool .

Let's suppose you have a worksheet for dieters to help them determine how many calories to eat each day . Right within the worksheet you may remind users that not all calories are created equal , and then point to a dieting guide to help them eat the right kinds of foods .

Encourage Users to Print the Tool

Your goal is to get your users to use your tool often , which means they'll be seeing your link and call to action often . One way to encourage users to do this is by suggesting that they print off the tool . If they do this and lay it on their desk , they're more likely to use it . ( Because if they don't print it off , it will start gathering virtual dust on their hard drive , as they're likely to forget about it . )

Add value to Your Tools

The point here is to give your users extra tips and information . If your tool is part of a bonus alongside a paid product , then be sure your tips and additional information are not found inside the main guide .

For example , if you have a dieting checklist , you might offer extra information such as :

• A sample meal plan . • One or two example recipes .

Tips for using ingredient substitutions to cut calories .

And similar . If you add value , your users will not only be more satisfied with your tool , they're also likely to reference it more often .

Create a Relevant , Compelling Title

As with any asset you create out of PLR articles , you need to create a compelling title .

E.G. , " The Copywriter's Checklist for Creating High - Converting Sales Letters . " ( That's much better than " Sales Letter Checklist , " which is descriptive but not very exciting . )

Make Use of Color Blocks

Some of your tools ( such as cheat sheets ) are limited in size . In those cases , you may use icons ( like an " question mark " icon or a lightbulb icon ) , but you're unlikely to use other graphics as they simply take up too much room .

So , here's a solution to draw in reader's eyes without using graphics : use color blocks . For example , put your link and call to action inside a color block , which attracts attention without eating up additional space .

Now let's wrap things up ...

Conclusion

And that concludes this tutorial on how to turn PLR articles into valuable tools such as worksheets , checklists , cheat sheets and more .

As you discovered , this is a worthwhile use of your time and your PLR articles , as people place a high value on these tools . Plus , people who use the tools tend to be satisfied ( since they're getting good results ) , so they'll come back to your site to solve additional problems .

Bottom line , these tools work well as lead magnets , tripwire offers , bonus products and more . But they won't work for you if you never get around to creating them , so set some time aside right now to start planning how to create your next worksheet , checklist , or other tool !

Module 2 : Turning PLR Articles Into A Hands - Free , Profitable Autoresponder Series

Throughout these modules you've been learning about different ways to use private label rights ( PLR ) articles . Now here's one of my favorite ways : use them to create a profitable autoresponder series .

What makes this strategy so effective is that it can be a virtually hands - free way to make money . And it's incredibly fast too , since you're using PLR articles to create the emails . Simply choose a set of PLR articles that are related to your backend offers , tweak them to be sure they're evergreen ( so that you can use them over the long term ) , and upload them to your autoresponder . Boom , just like that , you've got a tool that's working for you around the clock to build relationships and make sales .

Another advantage of this particular strategy is that you can start small , and add emails to the series over time . For example , perhaps today you only have five PLR articles that would work for this purpose . Great - tweak them , upload them , and you're good to go . You can start making sales even if you never add to the series .

But to make the series an even better sales tool , you can and should add to the series . For example , imagine if you kept adding emails here and there until you had 52 emails in your series . If you sent out one email per week , you'd have a full year's worth of emails being sent out on autopilot to build your relationship with prospects and sell products and services . That's powerful ... and profitable !

So , here's the next question : how do you put this profitable strategy to work for you ? That's what you're about to learn how to do . Read on .

Tutorial

Here's a quick overview of how to turn PLR articles into a profitable autoresponder series :

Step 1 : Plan Your Backend Offers Step 2 : Pick Suitable PLR Articles Step 3 : Prepare Your Series

Now let's get into the details of how to complete each of these steps ... Step 1 : Plan Your Backend Offers

Before you can even think about creating your article ( email ) series , you need to figure out what you're going to sell on the backend . That way , you can pick articles that suit your purpose .

Now , heads up here ... If you're creating a lengthy autoresponder series , then you will probably sell multiple products and services on the backend . Keep these tips in mind :

• Promote only ONE product or service in each email . Don't try to promote

multiple products within one email , as doing so will just dilute your efforts and your conversion rate .

• Create a mini - series around each product or service you promote . For

example , you may create a series of three to five emails to promote one product . Then you may add another five emails to your series , but this second set of emails promotes a different product . Simply put , you'll enjoy a higher conversion rate if you expose your readers to a promotion multiple times over a series of emails .

Let me give you an example ... Let's suppose there are three products that you have in mind that you'd like to promote in your autoresponder series . What you'll do is create a mini - series for each of these three products .

So , for example :

• Your first five emails will promote Product 1 ( and only Product 1 ) . • Your next three emails will promote Product 2 ( and only Product 2 ) .

Your next set of four emails will promote Product 3 ( and only Product 3 ) .

That's 12 emails - at one per week , you already have a three - month autoresponder series that's selling three different products .

For this example , I picked an arbitrary number of emails to promote each product . Here's how to decide how many emails in a series to promote each product :

New prospects may require more emails . Initially , your prospects don't know , like or trust you . So , if you recommend to a new subscriber that they purchase your product , they're not going to jump on your offer right away . As such , you'll need to send more emails in order to close the sale . That's why your very first mini - series should be around five emails long as it gives you a chance to start building a relationship and introduce subscribers to the product ) .

• Expensive products require more emails . This is makes sense , right ? Your

subscribers will require more convincing ( and thus more emails ) for a $ 197 product versus a $ 10 product . Whereas you might be able to sell a $ 10 product in two emails , count on three or more emails for a $ 50 product , four or more emails for a $ 100 product , and five or more emails for a $ 200 product . These are just general guidelines - do some testing to see what number of emails ( in relation to product price ) works best for you .

• Affiliate offers may require more emails . Even though subscribers may grow

to trust your offers , they may be more skeptical about affiliate offers . Thus , you may need to have a longer series when you're promoting other people's products ( e.g. , perhaps it takes you five emails to sell a $ 100 affiliate offer , but only four emails when it's your own product ) .

So let me give you a couple examples :

• You're selling a $ 10 product to your brand - new subscribers . Since they don't

know you yet , you may take three to five emails to build trust and close the sale .

• You're selling a $ 50 offer to subscribers who've been on your list for awhile .

You can use three or four emails to promote the offer .

You're selling a $ 25 affiliate offer to people who've been on your list for some time . Because it's not your own product , you may take three or more emails to sell it .

These aren't hard and fast rules . Rather , they're guidelines to give you an idea of how many

emails to use to pitch each of your separate offers .

Once you plan what you're going to sell within each mini - series ( as well as about how many emails you'll use to pitch the different offers ) , then move onto the next step ...

Step 2 : Pick Suitable PLR Articles

Now that you have an idea of what you need , you can look for private label rights ( PLR ) articles to meet your needs . These could be existing articles already sitting on your hard drive , or you may seek out articles from a reputable PLR vendor to suit your needs .

As always , you're looking for well - written and factually accurate articles . The less tweaking you need to do in order to use these articles , the better your return on investment ( of both money spent to buy them and time spent to tweak them ) .

What you're looking for are articles that are highly related to the backend offer you're selling . And , ideally , you want a series of articles from the same PLR vendor ( so that each mini - series carries the same writing style ) .

TIP : Let's suppose you're looking for a series of three articles . You don't necessarily need to find three PLR articles to create this series . You may find that you can take one long article and chop it up into three parts to create your series .

Here's the key : you want your autoresponder series to be useful yet incomplete . The " useful " part of the series is that it solves part of your prospect's problem . But it's incomplete , meaning it doesn't solve the entire problem . And that where you pitch your highly related offer on the backend .

For example , let's suppose you're selling a dieting guide . And let's suppose you're creating a three - article series to sell this guide . Here are examples of ways to offer a useful yet incomplete series :

• Provide three weight loss " secrets " ( one in each email ) . Then pitch the dieting

guide at the end of each email .

Share an overview of the three main parts of weight loss ( nutrition , exercise and motivation ) . Again , share one topic per email , and pitch the paid guide at the end of each email .

Share three tips . These could be three short emails , or you may decide to share three to five tips PER email . You'd then pitch the diet guide at the end .

• Share in - depth information over three emails on ONE of the parts of dieting .

For example , create an email series called " Three Steps to Getting Motivated , " where you share in - depth information . You'd then point to the dieting guide where people could learn more about the nutrition and exercise components of weight loss .

Offer tools to help people lose weight . For example , you might offer a week's worth of meal plans and recipes inside each of the three emails , and then point readers towards the guide to optimize their weight loss .

• Provide a weight - loss FAQ ( frequently asked questions ) series . Here you

provide three questions and article - length answers such as " Which exercise works best for weight loss ? " You then pitch the paid product at the end

You can see you have plenty of options . Pick ( or buy ) the PLR articles that are a good fit for the type of series you want to create , and then move onto the last step ...

Step 3 : Prepare Your Series

Now that you know what you're selling and you know what PLR articles you're going to use in your autoresponder series , your next step is to tweak the articles to prepare them . Follow these tips :

• Rewrite the introductions and conclusions as needed . For example , the

introduction may talk about what was in the last email as well as what's coming up in the current email . The conclusion will whet the reader's appetite for the next email , as well as pitch your offer .

• Create flow between articles . If you've compiled multiple articles or perhaps

chopped up an article to create your email , be sure it reads smoothly . You'll also want to check that your series as a whole reads smoothly .

Tighten the articles . People often have a shorter attention span when reading emails ( versus a blog , for example ) , so cut out unnecessary fluff .

Format for easy reading . Short sentences and short paragraphs are easier

to read , especially on mobile devices . For example , use bulleted lists rather than long paragraphs whenever possible .

• Use a postscript ( P.S. ) . The postscript is often one of the most - read parts of

an email , so use it wisely . One good use is to provide a link and call to action for your offer .

Once you've followed the above tips , then upload your email series to your autoresponder . You'll want to send out test emails to yourself , paying particular attention to the following :

. Check that all your links work .

• Check that you formatted the email properly . If it's an HTML email , be sure

you're using a responsive template so that it shows up well on mobile screens .

Check that any code you used works properly . For example , if you used your email service provider's code to enter the recipient's first name , then be sure the name is displaying correctly .

At this point , you know enough to get everything set up and ready to roll . But before you upload your first series , you'll want to review the next section ...

Tips

Now that you know how to set it all up , keep reading to discover more tips for optimizing this strategy .

Create Evergreen Emails The key to making this an effective strategy is to create emails that don't become outdated . In other words , you need to develop an evergreen autoresponder series that seems just as fresh a year from now as it does today .

Here are the keys to creating evergreen content :

• Share time - tested , proven strategies . Avoid " fads " or anything that hasn't

been tested over time .

• Promote time - tested products . If you're promoting affiliate products , then use

links that redirect through your own domain . That way you won't have dead links floating around if the vendor changes the links or retires the product .

• Avoid any references that date the content . For example , don't mention

seasons , years , events , or anything else that gives readers any clue as to when you uploaded the content .

Here's the next tip ...

Use Compelling Subject Lines

Your subscribers are going to decide whether to open your emails or not based largely on the subject lines . That's why you need to invest a considerable amount of time brainstorming compelling , benefit - driven and / or curiosity - arousing subject lines .

E.G. , " Here's a weird trick for getting rid of cellulite ... "

Insert Graphics

If you're using an HTML template , then insert responsive graphics into the content to make it easier to read and more aesthetically pleasing . These graphics might be infographics , charts , tables , illustrations or even photos that are relevant to the content .

Offer Something Unique By definition , private label rights content is something that multiple people are licensed to use . Thus if you use it right out of the box , then it's not going to be unique . That's why you want to seek ways to make your autoresponder series unique . For example :

• Insert your own tips and examples . This works especially well if you're

sharing tips that can't be found anywhere else . Not every email needs to be 100 % unique , but it does help if at least one tip per email is something rarely found elsewhere . If you offer something that people aren't getting anywhere else , you can bet they'll keep opening your emails to see what else you're going to share .

• Provide case studies . Even if others in your niche are doing case studies , no

two case studies come out exactly the same . As such , you can offer unique content simply by sharing results from case studies or experiments .

For example , if you're sharing an article about how to set up a Facebook ad campaign , you might insert your own case study to demonstrate how well the tips in the article work to get great results .

Next ...

Use a Conversational Tone

Tweak the PLR content to create a conversational , friendly tone . This helps engage subscribers and keeps them reading .

Which brings us to the next tip ...

Engage Subscribers on an Emotional Level

If you want to keep subscribers reading , you need to engage them on an emotional level . Your typical " how to " content usually won't do that . That's why you need to insert something else into the PLR content to engage readers . One good way to hook readers emotionally is by telling stories .

For example , if you're sharing how - to information about copywriting mistakes , then share a personal story about how you made one of the mistakes and what happened as a result ) . This helps readers relate to you , which is a good way to build trust and a good relationship with them .

Create a Related Lead Magnet How do you get all these subscribers on your list so that you can start sending them your autoresponder series ?

Answer : you offer them a high - value , in - demand lead magnet . This might be an ecourse , a report , a video or something similar . Keep in mind that you can also create your lead magnet using private label rights content

Now let's wrap things up ...

Conclusion

Congratulations are in order , as you now know yet another way to turn PLR articles into a

valuable asset . In this case , you learned how to turn these articles into a hands - free ,

profitable autoresponder series using these steps :

•

Step 1 : Plan Your Backend Offers

Step 2 : Pick Suitable PLR Articles

Step 3 : Prepare Your Series

Now there's just one step left : take action ! Because the sooner you do , the sooner you'll

start reaping the profits from this simple monetization strategy !

Module 3 : Turning PLR Articles Into Rebrandable Tools for

Affiliates Throughout these modules we've been talking about a variety of ways to turn PLR articles into assets that you use to grow your business . Most of the methods we've discussed are all about using the articles to directly attract traffic or generate a sale .

Now here's another idea : use your PLR articles to create rebrandable tools that affiliates can use to sell your products .

For example , you might compile multiple articles to create a report that's highly related to your product . You then let affiliates insert their affiliate link into this report and distribute it to their prospects . Whenever someone buys from the link in the report , both you and the affiliate make money .

Affiliates love tools like this , because it gives them an opportunity to make money by giving away valuable content . And you'll love this strategy too , especially since it's so quick and easy to create your rebrandable tools by using PLR articles .

So , how do you put this strategy to work in your business ? That's what you're about to learn over the next several pages . Take a look ...

Tutorial

If you have an affiliate program , then you know one of the keys to a successful program is to provide tools for your affiliates to use to make sales . Fortunately , you don't need to create all these tools from scratch . Instead , you can use PLR content to create by using the following steps :

Step 1 : Decide What Tools to Create Step 2 : Determine What PLR Articles to Use Step 3 : Develop Your Tools

Now let's take a look at each of these steps in more detail . Step 1 : Decide What Tools to Create

The first thing you need to do is figure out what tools you want to give to your affiliates for rebranding and distribution .

NOTE : It's a good ideal to offer your affiliates multiple tools . Your job is to make it easy for affiliates to promote your products . And nothing is easier for affiliates than offering them a full suite of content to distribute .

In most cases , you'll need to create your direct - response advertisements yourself ( from scratch ) . However , if you're creating content designed to presell your offer , then you can certainly use PLR content to create it . Check out these ideas :

Rebrandable report . Here you can compile multiple PLR articles to create a useful yet incomplete report which naturally leads to the sale of your product .

• Blog articles . In many cases you can use your PLR articles almost exactly as

is . Just lightly tweak them to match your voice , add a call to action , and let affiliates insert their links and distribute on their blogs .

Emails . You can use the same content for your emails as you do for your blog articles . Of course you'll need to make some changes , such as formatting the email into more of a letter with a salutation , close and a postscript ) . You may also format the email with shorter paragraphs just to make it more readable .

• Article series . This is something that affiliates can post either on their blog , on

their social media platforms , or they can upload the content to their autoresponder . For example , you might create a three - part series of " secrets " or " tips " to help your affiliates sell your product .

• Tools . The idea here is to create useful tools like checklists , worksheets ,

planners , cheat sheets and more . Affiliates can then rebrand these tools with their affiliate links and distribute them to their prospects . For example , if you're selling a weight loss guide , you can offer your affiliates a set of meal plans to distribute

• Social media blurbs . While you can certainly post articles on social media , in

most cases you'll want to post shorter pieces of content that readers can consume quickly . For example , you might offer short tips or even infographics .

Videos . You can use PLR articles to create the text for a slide - share video . Just be sure you don't specifically mention a link within the video ( since a video

isn't easily rebranded ) . Instead , direct viewers to look for the link on the same page as the video .

As mentioned , what you'll want to do is create a full suite of tools for your affiliates to use , so you may decide to create all the tools mentioned above . However , this doesn't mean you need to create them all at once . As such , you'll want to prioritize which ones to create first , start with those , and add additional tools to your affiliate center over time .

For example , you might prioritize a set of three blog articles , a set of three emails ( which can be the same as the blog articles , just formatted differently ) , and a rebrandable report .

Once you decide what to create , then move onto the next step ... Step 2 : Determine What PLR Articles to Use

Now that you know what tools you want to create , the next thing to do is choose the PLR articles you'll use to create them .

TIP : As always , if you're purchasing PLR articles for this purpose , then be sure to choose articles from a reputable vendor . In short , do your due diligence before purchasing content

First off , as always , you're going to look for articles that are written well and factually accurate . That's a given .

Secondly , you'll look for articles that suit your purpose . Here's what to look for :

• The content is highly related ( and naturally leads ) to your paid offer . For

example , if you're selling a dog - training guide , then putting together a report with 17 tips for creating a better - behaved dog is useful , yet incomplete ( meaning it leads to the paid offer ) .

• An article series or compilation flows well together . If you want a set of

articles to work well together ( as is the case if you compile multiple articles to create a report ) , then you need to be sure they'll flow well together with minimal tweaking .

In other words , look for articles that you can use to create your tools with minimal effort .

Now , while you want as little tweaking as possible , you will need to do some modifications . That's what is next ...

Step 3 : Develop Your Tools The types of modifications you need to complete obviously depend on the types of tools you're creating . Let's quickly go through the mods you'll need to make on the top tools : articles ( or emails ) and a rebrandable report

Rebrandable Report

In order to create a report , you'll need to compile multiple articles . A good guideline is to figure on compiling around 10 articles , which puts you at about 5000 words ( if the articles average 500 words ) . Your report may be shorter ( perhaps 2500 to 3000 words ) or longer depending on your needs .

Generally , what you'll want to look for are packages of articles sold by the same PLR vendor .

These article packs are usually sold in bundles of ten . And what's more , oftentimes the vendor will ensure all of the articles are highly related and on the same general topic , which makes it easy for you to compile them into a report .

For example , a pack of 10 online marketing articles may share 10 different traffic generation strategies ( such as guest blogging , social media marketing , pay per click ads and more ) . This would be a great pack of articles to compile to create a report that sells a traffic generation course on the backend .

Keep these tips in mind :

• Create a new introduction and conclusion for the entire report . The

introduction should build anticipation for what the reader will discover inside the report . The conclusion should recap the highlights , as well as provide a call to action and rebrandable link for your product .

Craft transitions between articles . Point is , your articles need to flow smoothly and read as one report . Generally , this means deleting the existing introductions and conclusions , and instead creating transitions between articles .

E.G. , " Now that you know how use Google AdWords to drive targeted traffic to your site , let's turn our attention to guest blogging . Read on ... "

Choose articles that are consistent with your product . In other words , the information in the articles should agree with the information in your paid product .

For example , if you're selling a dieting guide , then make sure the advice in the articles match what you've shared in the guide . For instance , if your guide suggests high - intensity interval training ( HIIT ) for cardio but the articles suggest steady - state cardio , then you'll need to tweak the articles to match the product .

Once you've created your report using the tips above , then create a new title for it . For example , " The Seven Secrets of Rapid Weight Loss . "

TIP : Ideally , you should also create professional ecover graphics so that your affiliates have a way to promote the free report .

Now let's look at the next set of tools .

Articles or Emails

As mentioned , you can use almost the same content for blog articles as you do for emails . Here are the differences :

Emails are formatted like letters . You'll start with something like a " Hi , [ Name ] " greeting , and end with a placeholder where affiliates can sign their names . You'll also include a P.S. ( postscript ) at the end of each email .

Emails need subject lines . Your subject lines may be the title of the articles , if they're short enough . As such , you may need to tighten up titles in order to use them as subject lines .

So , here's the point : you can take a blog article and simply add a subject line and change the formatting at the beginning and end to make it look like a letter . Otherwise , the content can basically be the same as a blog article . Thus , you can create these two tools from the same content with very little effort .

While you can certainly offer standalone articles or emails to your affiliates , you'll also want to offer at least one article series ( with at least three articles or emails in the series ) . That's because a series boosts conversion rates over a standalone article . As such , it's a good idea to again look for article packs so that you can turn three or more articles into a congruent series .

For example , let's suppose you're selling an organic gardening guide . You might create a five - part series called , " The Five Gardening Mistakes You Don't Want to Make . " Each email or article contains one mistake and how to avoid it ( e.g. , " Mistake 1 : Ignoring Aphids " ) . Each email or article then points to the paid offer as a way for the reader to solve their problems .

In sum , you can see that it's quite easy to turn PLR articles into valuable assets that your affiliates can use to sell your products . Now that you have the basics down , check out the next section ...

Tips

Are you ready to make the most of this PLR strategy ? Then check out these seven tips for maximizing this profitable strategy .

Automate the Rebranding Process Some marketers create rebrandable reports and other tools for their affiliates , and then they do the rebranding by hand . This is entirely too time - consuming , especially if you have a big affiliate team . That's why you'll want to automate this process . One way to automate this process is to use a rebranding tool , which works particular well when you're creating reports and packaging them as PDFs . For example , you can let your affiliates put a promo for their own site at the front of the report , and then change all links in the report to their own affiliate links .

TIP : To find a rebrander , search Google for " PDF rebrander . "

the

The second way to do this is to simply give your affiliates the source files and let them rebrand the content themselves . Here you do runt risk of someone changing more content than just their affiliate links . However , this tends to be a relatively rare problem . And if it does happen , your first step may be to kick the affiliate out of your affiliate program .

Accept Requests From Your Affiliates

From time to time , reach out to your affiliates and ask them what sort of content they need to help them promote your products . Then follow up on the good suggestions and make it happen .

For example , if someone tells you that they want Twitter posts , then extract short tips out of PLR articles to create copy - and - paste social media blurbs .

Give Affiliates Everything They Need

Let's suppose you're creating a rebrandable report for your affiliates to use . Many of your affiliates are simply going to give this report away to their existing audiences . However , some will want to use the report as a lead magnet . And you can help by giving them what they need to make this strategy a success . For example :

• Provide a lead page , complete with sales copy and graphics . • Offer a follow - up email series that affiliates can use to close the sale .

Point is , the easier you make it for affiliates to create sales for you , the more sales you'll both enjoy .

Create New Materials Regularly

Some marketers fill their affiliate center with content once and then figure they're done . That's a mistake . If you want to keep your affiliates motivated and promoting , then you should be sending them fresh content to use on a regular basis ( e.g. , monthly ) . As such , you'll want to keep an eye out for new PLR content that you can use to create additional affiliate tools , including reports , articles , emails , infographics and videos .

Next ...

Present Professional End Products Your affiliates aren't going to use your tools if they don't look professional . That's why you'll want to be sure to proof them , as well as provide professional graphics ( where applicable ) to make a great impression . If you can't do these things yourself , then hire a freelancer to do them for you .

Use PLR Content to Send Emails

Another way to keep your affiliates motivated and promoting is to touch base with them

frequently ( at least weekly ) via email . Inside these weekly emails you can do the following :

Provide motivational stories of other affiliates who are doing well with your

affiliate program .

Distribute coupons for affiliates to use .

Announce affiliate contests .

Link to new marketing materials affiliates can use to generate sales .

Provide training for new affiliates to help them make more sales .

The good news is that you don't need to create all this content from scratch , especially the

training . Instead , you can acquire the private label rights to good content on the topic of

affiliate marketing , and then use this content to create reports and articles to train your

affiliates .

Make Your Content Unique

It's true , you can often use PLR articles almost " as is " to create blog articles and emails for

your affiliates . However , this strategy is even more powerful if you tweak the content to

make it unique . This includes :

•

Adding in your own personal experiences and stories .

Sharing unique tips and examples .

Rewriting the content to match your writing voice .

Now let's wrap things up ...

Conclusion

You just learned how to turn PLR articles into marketing tools that your affiliates can use

to generate more sales . Here's a quick recap of the steps :

Step 1 : Decide What Tools to Create .

Step 2 : Determine What PLR Articles to Use .

Step 3 : Develop Your Tools

You can use these steps to create a variety of tools , including articles , emails , reports , slide

share videos and more .

So , what's the final step ? Just this : take action . Because the sooner you create these tools for your affiliates , the sooner your affiliates can use them to create sales for you !

Module 4 : Turning PLR Articles Into A Bonus Package

Want to put your PLR articles to work for you ? Then try this strategy : create a bonus

package of the content . In turn , this will encourage your prospects to take action , which is

really beneficial for you .

Now , you might be thinking that a bonus product or package is a great way to boost

conversions on sales of a product . And that's true that is one really good way to use a

bonus package created out of PLR articles . But by no means is that the only way to use

bonuses to grow your business .

Take a look at these ideas :

•

Boost sales of an offer ( as mentioned above ) .

•

Get more people taking advantage of an upsell product .

Improve member retention by offering membership bonuses ( including

ongoing bonuses as well as " graduation " bonuses for training - based sites ) .

•

Increase webinar attendance by offering a bonus .

Get more subscribers by offering a bonus on your lead page .

•

Boost customer satisfaction by offering an unadvertised bonus that you send

to customers after they complete their purchase .

Give customers a bonus if they purchase a product through your affiliate link .

Offer your best affiliates the opportunity to give their prospects an exclusive

bonus .

Provide a fast - action bonus , which works especially well during product

launches .

•

So , while most people think of simply offering a bonus alongside their product , you can see

that there are plenty of other ways to use bonuses to grow your business . And when you

use PLR articles to create these bonuses , you can make them faster and easier than ever .

Which brings us to the step - by - step tutorial ...

Tutorial

Now it's time to get to the nuts and bolts of this strategy . Here's a quick overview of the

steps you'll be learning about over the next several pages :

•

Let's walk through the details of each of these steps .

Step 1 : Select Your Bonus Strategy

Step 2 : Search for Suitable PLR Content

Step 3 : Structure Your Bonus

Step 1 : Select Your Bonus Strategy

Before you can even think about creating a bonus using PLR articles , you need to decide

how you'll use this bonus . Refer back to the list above for ideas of ways to use bonuses .

Keep in mind , these aren't the only ways to use a bonus . For example :

•

Offer members of your target market a bonus for filling out a survey or

providing other feedback .

Give prospects a bonus if they share your content on social media or

elsewhere .

Provide a bonus gift to people who request a free quote or other information

from you .

Offer a loyalty bonus to customers who purchase a certain number of

products from you within a certain timeframe .

Offer a referral bonus to customers who refer their friends to you . You can

also offer these referrals a bonus once they become cash - paying customers

( or take some other action ) .

The ideas we've listed are by no means an exhaustive list . Here's the point : if there is some

action that you want your prospects and customers to take , you can increase the chances of

them taking that action if you offer a valuable bonus .

Now that you have plenty of good ideas from the list above as well as the list in the previous

section , it's time for you to determine your bonus strategy . Go ahead and decide what you

intend to do with your bonus ( or bonus package ) , and then move onto the next step ...

Step 2 : Search for Suitable PLR Content

Now that you know the goal of your bonus , you need to decide what PLR articles will best

suit your purpose .

TIP : As always , be sure to pick factually accurate and well - written PLR articles from a

reputable PLR vendor . Recommended sources : DFY ContentChoices DFY Content

Club , PLRUpdates Membership ExclusiveNiches PLR Store .

Here are a few points for you to consider as you put your bonus package together .

Create a Bonus That Complements the Main Offer

If you're using a bonus to help drum up sales for a product , then put together a bonus

package that enhances the use or enjoyment of the main offer . This means providing

needed information not found in the main product , or even providing tools to help the

customer achieve a goal or complete a process .

Let's suppose you're selling a diet guide . Here are examples of bonuses that would

complement the guide :

A set of meal plans , grocery lists and select recipes .

A low - calorie cookbook with meals the whole family will love .

An exercise guide that provides routines and more information about the best

ways to exercise to lose weight .

An exercise library that complements the exercise guide .

A report about getting and staying motivated to lose the weight .

A worksheet that dieters can use to figure out how much they should eat per

day in order to lose one or two pounds per week .

A tips video that shows people how to avoid ( or conquer ) the dreaded weight

•

loss plateau .

Or , alternatively , you could put together a bonus package that includes all the bonuses listed above . It just depends on what you're selling .

For example , if you're selling a $ 7 diet guide , then you'll just cheapen the offer by heaping all those bonuses onto the offer . On the other hand , if you're selling a $ 97 product , then creating a bonus package with a lot of accessories ( like those in the example above ) would be perfectly fine .

Here's another example : let's suppose you're selling membership into a fixed - term membership site that teaches people who to start an online business . The training lasts for six months . You might offer monthly bonuses , such as tools or reports to go along with each month's lesson .

For example , if a particular monthly lesson teaches people how to budget for their business , then you might offer tools such as a budgeting worksheet . You might also offer a report that shows people different ways to raise the funds they need to launch their business .

So , the point is , be sure your bonus is a good fit with your main product . Indeed , the bonus should help people take action .

Consider Bonuses for Free Products

When most people think of bonuses , they think of free gifts alongside paid offers . However , you can also use bonuses alongside free offers too . For example , offer a bonus to anyone who takes advantage of your lead magnet . Decide what to Sell From Within Your Bonus If you create a good bonus , you're going to have plenty of prospects and customers referring to your bonus multiple times . That's a good thing , as that sort of repeat exposure helps you sell a backend offer that you embed in your bonus .

The key to a good backend offer is to promote something that's highly related to the bonus . This could be your own offer , or it could be an affiliate offer . For example , if your bonus is a low - calorie cookbook , then you might sell " Volume 2 " of that cookbook on the backend .

Now let's move onto the next step ...

Step 3 : Structure Your Bonus

Now that you've decided on your bonus strategy and selected the appropriate content for it , your next step is to convert your PLR articles into your bonus product . Keep these tips in mind .

Be Sure the Articles Match the Main Product

If you're offering a bonus alongside your own product , then you need to make sure they bonus and main offer match . Specifically :

• Do the bonuses match the " writing voice " of the main product ? For example ,

if there are certain catch phrases you tend to use , or if you format content in a certain way , then be sure the PLR articles look similar . Obviously , this isn't an issue if you're using a bonus to sell an affiliate product , as the bonus and main offer are created by two different people . )

Does the content in the bonus match the advice in the main product ? In other words , be sure you're offering consistent advice throughout the bonuses and main offers .

Next ...

Create Something Unique As always , any strategy with PLR articles is more powerful if you can create something unique . In other words , don't just use the PLR articles directly out of the virtual box as bonuses . Instead , make them unique by following these tips :

• Compile multiple articles to create something new . For example , you can

compile five articles to create a report . Naturally , you'll need to tweak the content so that the articles smoothly flow together .

• Pull excerpts out of articles . Instead of compiling entire articles , you might

compile bits and pieces from multiple articles . For example , you might pull a paragraph or two out of ten different articles to create an entirely new piece of content .

• Expand on content . For example , let's suppose you have a PLR article that

lists 10 tips . You can expand on these tips to turn the article into a short , yet unique report

TIP : Don't want to do this yourself ? You can hire a freelance writer to make these modifications for you . Search for " freelance writer " in Google , or post a project on a freelancing site such as guru.com , freelancer.com , fiverr.com or upwork.com .

• Create something new out of the PLR articles . For example , you can turn a set

of articles into an ecourse that you deliver in multiple pieces over time . Or you might turn one or more articles into a slide - share video .

Now that you know how to create bonuses out of PLR articles , let's kick things up a notch . Check out the next section ...

Tips

You know the basics of this strategy . Now check out these tips for making the most of your bonus strategy . Read on .

Attach a Realistic Value

One mistake that a lot of marketers make is to attach some fantasy value to their bonuses . For example , " This bonus is worth $ 1500 , but it's yours free when you order now ! " And then they present a bonus that's worth about fifty bucks . Here's the thing ... Your prospects can see right through this strategy . If you've greatly inflated the value of your bonuses , your prospects are going to know it . And they're going to lose some trust in you . That's why you'll want to attach a realistic value to your bonuses . Figure out how much your market would pay for your bonus if it were a standalone product , and then use that use that price when you're valuing your bonuses .

Create Scarcity With Bonuses

One of the keys to boosting conversions is to create scarcity . In most cases , however , you don't want to limit the number of products you sell . Nor do you always want to be running sales , as people won't pay full price .

So , here's an idea : create scarcity by offering a limited - time bonus . For example , you can make a bonus available for the next week only , or you can make it available only to a certain number of customers ( such as 250 ) .

This is a great way to boost sales without harming your long - term sales . And better yet , you can use this strategy with any product , and you can use it repeatedly over time by offering different bonuses . Give it a try to see just how well it works for you .

Offer In - Demand Bonuses

There's no use in creating a bonus package if your audience doesn't want the bonus . That's why you'll want to be sure you're offering in - demand bonuses . This means you should do your market research first before you create a bonus . If the people in your audience are already buying a similar offer , then you can bet they'll be happy to get their hands on your free bonus offer too .

TIP : Do you want to double check demand AND learn the true value of your bonus ? Then put it up for sale . This gives you proof that a bonus is in demand , and it gives your customers proof that your bonus's listed value is realistic .

Next ...

Provide Bonuses for Others Here's a nifty way to get a lot of exposure for your bonus : offer a bonus package ( for free ) to go with someone else's product . They get a free bonus , and you get the benefit of backend sales through your bonus .

You can partner up with most anyone in your niche to use this bonus strategy . You might swap bonuses with your partners , meaning they give away your bonuses to their customers , and you give away their bonuses to your customers . It's a really good way to reach prospects you may not have been able to reach on your own .

Now here's how to kick this strategy up a notch ...

Create Rebrandable Bonuses

Let's suppose you're swapping bonuses with one or more partners to expand your reach into

the niche . You should have at least one backend offer promoted from within your bonus . After all , that's a top benefit of swapping bonuses with others in your niche .

Now here's how you get more partners to say yes : create rebrandable bonuses . This means your partners can insert their affiliate links into your bonuses . When a customer buys something using the links in the bonus , both you and your bonus - swapping partner make money . Win - win !

Test Your Bonuses

Sometimes you do your market research and offer a bonus , but the conversion rate isn't what you expected . What you can do is test your bonuses . Rotate different bonuses to see which ones give you the biggest boost to your conversion rates . Experiment With Your Approach

Most marketers create a main offer , and then they create a bonus package to help sell the main product . The sales letter clearly separates the main product from the bonus products .

Now listen up : if you're not getting the conversions you want , then you may want to experiment with the way you're promoting the bonuses . For example :

Instead of offering " bonuses , " offer " accessories " or a " toolkit . " Sometimes a simple word change can get your conversions back on track .

Include some of the bonuses as part of the main product or vice versa . Just change the way you present the offer .

For example , let's suppose you're selling a diet guide that includes meal plans , recipes and a calorie - counting worksheet . Your bonus package includes an exercise guide , a motivational video , a report on supplements and similar . What you might do is box up all the informational bonuses ( the exercise guide , motivational video and supplements report ) and include those as part of the main product . And then you take the tools ( the meal plans , recipes and worksheet ) and call them a bonus toolkit .

It's a subtle change , but it might be just what your offer needs to get the

sales coming in at a better clip . This would work especially well if you made some part of the toolkit scarce ( such as offering the worksheet to a limited number of customers ) .

Now let's wrap things up ...

Conclusion

And there you have it - you now know how to turn your PLR articles into bonuses that you can use to boost your conversions . As you discovered , you can use these bonuses in many ways , from increasing sales to building your list to getting more people to share your content . This is an incredibly powerful ways to get people to act - and it's so easy to do when you use PLR articles to create your bonuses .

So , go ahead and start planning your bonus strategy right away . Because the sooner you put bonuses to work for you , the sooner you'll start seeing a significant increase to your conversion rates !

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